The Intention Economy: When Customers Take Charge by Doc Searls
- The Intention Economy: When Customers Take Charge
- Doc Searls
- Page: 320
- Format: pdf, ePub, mobi, fb2
- ISBN: 9781422158524
- Publisher: Harvard Business Review Press
The Intention Economy: When Customers Take Charge
Kindle ebook store download The Intention Economy: When Customers Take Charge by Doc Searls 9781422158524
Caveat venditor—let the seller beware While marketers look for more ways to get personal with customers, including new tricks with “big data,” customers are about to get personal in their own ways, with their own tools. Soon consumers will be able to: Control the flow and use of personal data Build their own loyalty programs Dictate their own terms of service Tell whole markets what they want, how they want it, where and when they should be able to get it, and how much it should cost And they will do all of this outside of any one vendor’s silo. This new landscape we’re entering is what Doc Searls calls The Intention Economy—one in which demand will drive supply far more directly, efficiently, and compellingly than ever before. In this book he describes an economy driven by consumer intent, where vendors must respond to the actual intentions of customers instead of vying for the attention of many. New customer tools will provide the engine, with VRM (Vendor Relationship Management) providing the consumer counterpart to vendors’ CRM (Customer Relationship Management) systems. For example, imagine being able to change your address once for every company you deal with, or combining services from multiple companies in real time, in your own ways—all while keeping an auditable accounting of every one of your interactions in the marketplace. These tantalizing possibilities and many others are introduced in this book. As customers become more independent and powerful, and the Intention Economy emerges, only vendors and organizations that are ready for the change will survive, and thrive. Where do you stand?
Jeff Schechtman's "Specific Gravity": The Intention Economy
Doc Searls wants to change that, as he explains in his new work The Intention Economy: When Customers Take Charge . My conversation with
Doc Searls | CrunchBase Profile
marketing bestseller for thirteen months, and author of The Intention Economy: When Customers Take Charge, forthcoming (May 2012) from Harvard Business
HBR Names Data Ownership an 'Audacious Idea' for 2012 | A
In this “intention economy,” customers will determine the products they of The Intention Economy: When Customers Take Charge (Harvard
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to think more-and-more about how our role as customers should evolve. in May, The Intention Economy: When Customers Take Charge.
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It is foundational to what Doc Searl has called in his book The Intention Economy: When Customers Take Charge (2012), the coming commercial revolution in
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